Body language app - Dove

 

The brief: When a woman uses new Dove nourishing body lotions, her skin feels and looks great and it shows in her body language. Our brief was to bring this idea to life in Facebook.

Our solution: To demonstrate the confident body language resulting from Dove body lotions, we created a human video font where real women appear and form words as you type. We then created a Facebook application so women could write, share and post short messages literally written in body language. 

Watch the video above or try the app >

Idea Shop - OgilvyOne

Idea Shop was born after I spied an empty shop up for grabs in Brixton Market and decided it would be the perfect home for a pop-up branch of Ogilvy. I wanted to create a way for Ogilvy to give back to the community by doing what we do best, coming up with really good advertising and marketing ideas.

At Idea Shop in 2010 we gave free ideas to over 100 local businesses, charities and individuals. Idea Shop helped OgilvyOne achieve Campaign's DM Agency of the Year 2010 title, with the judges highlighting Idea Shop as one of the ways in which OgilvyOne is constantly innovating. They said it’s “this ambition to keep evolving - a particularly difficult feat when part of a network - that caught the eye after another impressive year."

Idea Shop opened for 3 days in Brixton in February 2010, then again on Roman Road in July 2010 and again on Oxford Street in February 2011 with a social media special to coincide with Social Media Week. Our next outing is planned for June 2011. 

Find out more about Idea Shop >