Platinum Cashback Credit Card - American Express

The Platinum Cashback Credit Card from American Express offers an unbeatable and almost unbelievable cashback rate. Using this card really does give consumers more money to play with. A truly outstanding card needed a truly outstanding concept, so we created a 360 campaign that cut through the same-old boring credit card campaigns. We created playdoh money to be turned into whatever your heart desires. Real Playdoh money was sent out in a DM pack and the TV an online ads featured playdoh money being moulded into a range of treats. The resulting campaign broke American Express' record for the number of responses, resulting in more Cashback Credit Cards being taken out than ever before.