Johnson Tiles are the UK’s largest manufacturer of tiles, offering more tiles than any other company. They may not be the sexiest of client, but they represented a unique opportunity to play with colour, texture and mood to create a search engine unlike any other.
After several afternoons researching in Johnson Tiles flagship store Material Lab, we created a tile finder that allowed the user to click on colours and textures that caught their eye and have their screen filed with variations of that colour. They could then click and drag tiles into a scrapbook. The result was a completely new approach to search in interiors e-commerce and one happy client. Who knew tile sites could be so fun?
